It should go without saying that a wealth of insightful data is a prerequisite for any successful business. It gives context, provides intelligence and informs strategic decision-making. Unfortunately however, there’s a huge divide between understanding the need for data and actually having it.
This is especially true for app developers and publishers. Because of the relative immaturity of the app marketplace, many would-be app entrepreneurs are “flying blind,” making educated guesses on everything from deciding what type of app to develop to where to spend their advertising dollars. Obviously, this results in inefficient, if not altogether wasted spend.
To make informed decisions, app developers and publishers need to better understand the competitive landscape and how to use competitor’s performance data to reach specific goals and maximize ROI.
The latest guide from Apptopia, How to Maximize Your Advertising ROI by Analyzing Competitors, offers step-by-step instructions on finding and monitoring competitors, provides tips and tricks maximize ROI while meeting download and rank goals, and includes a case study detailing how one app used competitive intelligence to optimize user acquisition.