---
title: Kim Kardashian, Game of Thrones, and Television’s Impact on Mobile App Downloads
description: Big TV premieres are disrupting the app marketplace
---
Solutions
#### Solutions
- [Brands & Publishers](https://apptopia.com/brands-publishers-solutions)
- [Sales Teams](https://apptopia.com/sdk-sales-solutions)
- [Public Finance](https://apptopia.com/public-finance-solutions)
- [Private Equity](https://apptopia.com/investor-solutions)
#### PRODUCTS
- [Sales Prospector](https://apptopia.com/sales-prospector)
Find targeted leads quickly
- [Radar](https://apptopia.com/radar-product)
Track your competitors' every move
- [Alpha Intelligence](https://apptopia.com/alpha-intelligence)NEW
Spot signals ahead of the curve
- [Bloomberg Terminal App](https://apptopia.com/bloomberg-app)NEW
Layer app data over fundamentals
#### Integrations
- [Integrations Passport](https://apptopia.com/integrations-passport)
Pay once and get unlimited integrations
Data
- [X-Ray Intelligence](https://apptopia.com/x-ray-intelligence)NEW
See app classification insights for every app and mobile game
- [Search Intelligence](https://apptopia.com/search-intelligence)
Insights on paid and organic search results for 75K+ keywords
- [Performance Intelligence](https://apptopia.com/performance-data)
Downloads, revenue, and usage insights for 7M apps
- [Audience Intelligence](https://apptopia.com/audience-data)
Demographic and cross-app usage insights
- [Review Intelligence](https://apptopia.com/review-intelligence)
Get actionable insights from user reviews
- [SDK Intelligence](https://apptopia.com/sdk-data)
Track which apps install or uninstall over 2,900 SDKs
[Pricing](https://apptopia.com/pricing)
Company
- [Our DNA](https://apptopia.com/our-approach)
- [Our Data](https://apptopia.com/our-data)
- [Our Compliance](https://apptopia.com/our-compliance)
- [Our Team](https://apptopia.com/about-us)
Resources
- [Reports & Guides](https://apptopia.com/resources)
- [Free Insights](https://apptopia.com/newsletter-archive)
- [Case Studies](https://apptopia.com/case-studies)
- [Blog](https://blog.apptopia.com/)
- [Top Charts](https://apptopia.com/store-insights/top-charts/itunes-connect)
[Top Charts](https://apptopia.com/store-insights/top-charts/itunes-connect)
[Log In](https://apptopia.com/users/sign_in)
[Request a Demo](https://apptopia.com/demo)
[Get Free Data](https://apptopia.com/free-data-insights)
[OUR BLOG](https://blog.apptopia.com)
Categories
Data Insights
Back
- [Fintech](https://blog-staging.apptopia.com/topic/fintech)
- [App Economy](https://blog-staging.apptopia.com/topic/app-economy)
- [Entertainment](https://blog-staging.apptopia.com/topic/entertainment)
- [Food & Dining](https://blog-staging.apptopia.com/topic/food-dining)
- [Health and Fitness](https://blog-staging.apptopia.com/topic/health-and-fitness)
- [Commerce](https://blog-staging.apptopia.com/topic/commerce)
- [Company News](https://blog-staging.apptopia.com/topic/company-news)
- [Games](https://blog-staging.apptopia.com/topic/games)
- [Social Media](https://blog-staging.apptopia.com/topic/social-media)
Mobile 101
Back
- [Sales](https://blog-staging.apptopia.com/topic/sales)
- [Marketing](https://blog-staging.apptopia.com/topic/marketing)
- [Competitive Intelligence](https://blog-staging.apptopia.com/topic/competitive-intelligence)
- [Investing](https://blog-staging.apptopia.com/topic/investing)
- [Announcements](https://blog-staging.apptopia.com/topic/product-update)
- [Podcast](https://blog-staging.apptopia.com/topic/podcast)
- [Webinars](https://blog-staging.apptopia.com/topic/webinar)
# Kim Kardashian, Game of Thrones, and Television’s Impact on Mobile App Downloads
May 09, 2016
May 09, 2016
May 1 marked the premiere of *Keeping Up with the Kardashians*, and despite now being in its 12th season, the show finished the night as television’s fourth most watched program.
After such remarkable numbers, numerous publications marveled at the clan’s sustained impact on the American zeitgeist. Last Monday, *Vanity Fair* wrote, “It’s near impossible to argue that their continued relevance, 10 years later, is anything other than awe-inspiring and remarkable. It’s hard to think of any pop-cultural force that has maintained a hold on the public fascination as wholly and pervasively for this sustained period of time.”
Of course, this then got us thinking: Did the start of the Kardashian’s 12th—again 12th—season have any impact on the app ecosystem?
You bet.
## **Television’s Growing Impact on Mobile App Downloads **
*Keeping Up with the Kardashians* is broadcast on E!, and E!, like many networks, has built an app that permits users to stream its original content. The problem is the network does not televise any highly watched programs (outside of the *Kardashians*), and so E!'s E! Now app usually languishes in the uncharted depths of the App Store.
But in the aftermath of the season premiere, E! Now skyrocketed in rank. According to Apptopia data, the app had a daily average download of approximately 450 in the weeks prior to the premiere, jumped to nearly 4,500 downloads on Sunday, and then catapulted to over 8,000 downloads as of last Tuesday. Unsurprisingly, the number of daily active users increased dramatically as well, growing from 15,400 on April 25th to nearly 242,000 on May 3rd, an increase of more than 1,400 percent.[\[1\]](https://blog-staging.apptopia.com/televisions-reshaping-app-marketplace#_ftn1)
This wasn't the first time we've noticed this trend.
Earlier this month, *Variety* published a report using Apptopia data on how the premiere of *Game of Thrones* impacted HBO’s streaming service, HBO Now. The full article on [Apptopia's *Game of Thrones* data can be found here](http://variety.com/2016/digital/news/game-of-thrones-hbo-now-gho-apps-streaming-outages-1201759915/), but the short of it is the HBO Now iOS app jumped from an average of 12,000 downloads per day and 195,000 daily active users in the weeks preceding the premiere to over 25,000 downloads and 429,670 daily active users on the premiere date. Similar movement was experienced on Google Play, as the app registered 31, 699 downloads on premiere Sunday.
Then there was *Penny Dreadful.* The critically lauded Showtime series’ third season also premiered on May 1, and, you guessed it, Showtime’s Showtime Anytime app surged in downloads. On iOS, the app had just 808 daily downloads on Sunday, but come Monday recorded 4,277 downloads. Daily usage statistics also jumped from just over 7,000 to 67,000 during the same time frame[\[2\]](https://blog-staging.apptopia.com/televisions-reshaping-app-marketplace#_ftn2). And as to why the downloads and usage began the day after the premiere, Showtime Anytime does not allow for live streaming in the same way the HBO and E! apps do, but rather waits to upload episodes the day after they debuted.
## **Takeaways**
If this trend continues, those launching an app should factor in popular shows’ premiere dates when planning an app’s launch. The last thing any developer needs is to ready a debut only to have their campaign derailed by an otherwise avoidable factor.
Conversely, those that launch apps similar to popular shows could benefit for the surge. Look-a-like apps, such those that mirror the popular Kardashian games, could see a boost in the days before and after a premiere. Consider for next year, because we all know season 13 is inevitable.
In either case, if you're an Apptopia user, we recommend setting up App Alerts for those apps that coorelate with major television premires to monitor breakout potential and track unusual changes in download volume and revenue.
[\[1\]](https://blog-staging.apptopia.com/televisions-reshaping-app-marketplace#_ftnref1) E! Now is not currently available on Google Play
[\[2\]](https://blog-staging.apptopia.com/televisions-reshaping-app-marketplace#_ftnref2) Curiously, there was no significant movement on Google Play
## Request Your Demo
### ##
## Get free data on any market
Track your competition with
a custom intelligence report
[Get Started](https://apptopia.com/free-competitive-intelligence-report)
## Get free data on any market
Track your competition with
a custom intelligence report
[Get Started](https://apptopia.com/free-competitive-intelligence-report)
## Popular Posts
[2019 Worldwide Download Leaders](https://blog-staging.apptopia.com/2019-worldwide-download-leaders)
[Bloomberg & Apptopia: Why it Matters](https://blog-staging.apptopia.com/bloomberg-apptopia-why-it-matters)
[hs support](https://blog-staging.apptopia.com/3-rules-for-effective-mobile-video-ads-0)
[WWDC Day 1 Recap...Yawn.](https://blog-staging.apptopia.com/wwdc-day-1-recap)
## Never miss an insight. Get quality content sent to your inbox every week.
[](https://apptopia.com/)
#### SOLUTIONS
- [Brands & Publishers](https://apptopia.com/brands-publishers-solutions)
- [Sales Teams](https://apptopia.com/sdk-sales-solutions)
- [Public Finance](https://apptopia.com/public-finance-solutions)
- [Private Equity](https://apptopia.com/investor-solutions)
#### Products
- [Sales Prospector](https://apptopia.com/sales-prospector)
- [Radar](https://apptopia.com/radar-product)
- [Alpha Intelligence](https://apptopia.com/alpha-intelligence)
- [Bloomberg Terminal App](https://apptopia.com/bloomberg-app)
#### Information
- [Pricing](https://apptopia.com/pricing)
- [API Documentation](https://dev.apptopia.com/)
- [Support](https://help.apptopia.com/knowledge)
#### Company
- [About Us](https://apptopia.com/about)
- [Blog](https://apptopia-2045506.hs-sites.com)
- [Careers](https://apptopia.com/careers)
- [Press](https://apptopia.com/press-room)
- [Company News](http://blog.apptopia.com/topic/company-news)
#### Legal
- [Terms of Service](https://apptopia.com/terms)
- [Privacy Policy](https://apptopia.com/privacy)
- [Pricing Policy](https://apptopia.com/policy-pricing)
© Apptopia 2023