---
title: The Pinners Behind The Boards XX
description: Apptopia partnered with Pinterest and did a deep dive into the app data to profile and better understand who the mobile Pinterest user really is.
image: https://blog-staging.apptopia.com/hubfs/Imported_Blog_Media/Pinterest%20Infographic%20-%20part%201.png
---
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# The Pinners Behind The Boards XX
Apr 03, 2017
## Adam Blacker
Apr 03, 2017
VP, Insights
When Pinterest came to us with bold claims and told us they were launching an app install product, we didn’t think much of it. In fact, we boredline called bull\*\*\*\*. There are a lot of companies doing this today, and we get emails daily asking us to promote their new products, all of which have their own claims of greatness. However, we don't not get emails from Pinterest every day and since we're massive data geeks, we decided to dive into the data and verify the claims. Challenge accepted.
We spun some serious cycles digging through the data to try to find something which made the Pinterest opportunity different from all the others. The deeper we got, the more apparent it became that what really makes this interesting are the **users** (i.e. the eyeballs you’d be advertising to). We discovered that Pinterest’s users have an unusually high likelihood and serious track record of spending money in mobile apps. In fact, our Audience Intelligence revealed that more than 75% of Pinterest’s users are actively using a top grossing app. This is really important because it means high potential ARPU for advertisers. We put our full analysis together into a nice infographic for you below. You can use this to better understand and evaluate the opportunity to determine if Pinterest’s user base is a good fit for you.
Read more about Promoted App Pins [here](https://info.apptopia.com/e1t/c/*W1CsCRg7f3HGQW5t_LvP4GT8Kx0/*W4C8V7j4phHxlW7JjhXf6z-NVM0/5/f18dQhb0SbTQ8XJbXvW7DCbCX6ghkRDVWs4R056xp1wW5r8vwP3mm42mW5s8LB061LlCQVPctg_5_N1vTW5yL6sL8tBV54W8x1zMn8tNCdwW8_dDry4bH_qwW2N33B5403sxpW95lnc73Vpx8-W7NrMZs3pcMZ2W7bj20M2m8z-gW2p0tdz15QLkyN26ZVzdsbxbQW1hFsqS6hrqkMW5nkbPc3GfRGDW8T3bv17P1-wWN33FK-yqPkxDVnjZC88jD7ChW127dyy2t8M0yW8WtFT86gSXf3W2dt4mN1zYKwsMtjkCtqC62zW2LMPjw1CPtz-W1gGn6T4NcwdWW5Mvj2158tX5sW2M3QM89cmwdXW2Mnwvv14Qj9gW558cK21frHkhN4N7Ph0rWhVyW2p8_TT7-l3XBN22TNxn9Mb7LW4cZXgq8n68M7W65HvBz9cfkC8V10N9F5xftySW6Db8lG3gxsLZW1H2LXG4s4sYZW168Y1B2SHknQN5QHcpcNDyx-DrTzpYFkSNf5lJv1P03) or [speak directly with a Pinterest ads expert](https://info.apptopia.com/e1t/c/*W1CsCRg7f3HGQW5t_LvP4GT8Kx0/*W7GLKQS359wK1W7C2ryq49zLY90/5/f18dQhb0Sq5w8YXMGKW7DCbCX6ghkRDVWs4R0580j3GW5r8vwP3mm42mW5s8LB061LlCQVPctg_5_N1vTW5yL6sL8tBV54W8y0SGB5yMs9WW5x61Y68RRFHMW81gM8-7dSMXQN7mWsq_9WVd5Vc2FbK56vLNLW69NG1w6Pr5qtW51vDG64MW8T_W6N3nBL8xGY1HVty5g26W1VXhW7d3NHP5bgDZsW8mTJN_1CcflbW55T8N87w3wPSW1NC3Kc1F6KV3W1GmHkY548-9BVyKS5T4-G1S9N67QprQv2GvjVp7pFz7tqgL2N1wQSpvn7XQbW1vxpz68W3LyQW1HH3b64jb-WVN1NCxB9w_w1FVjnXvV1D8BCGW1vhCPV55Tn3vN473y8dqgtNwW1LjvB27ZjRCNW3XWpJT72zrXTW712jqc1nbz68W5pcRWp3kl3CLMcqhzlsjV00W5XTqVp15WPl1W85VHPk56fmxvW6DTr8S956GFyW51-JsL8qHchCW3y19vM3wMXFCT_ZyY2gXXSK103). To learn more about how our Audience Intelligence can help you, [schedule a 1 on 1 demo](http://www.apptopia.com/demo).
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### ## [Adam Blacker](https://blog-staging.apptopia.com/author/adam-blacker) VP, Insights
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