---
title: Tips for Marketing Your App
description: From App Store Optimization to social media marketing, check out these quick tips to market your new app and grow your downloads.
---

<https://apptopia.com/>

Solutions

#### Solutions

- [Brands & Publishers](https://apptopia.com/brands-publishers-solutions)
- [Sales Teams](https://apptopia.com/sdk-sales-solutions)
- [Public Finance](https://apptopia.com/public-finance-solutions)
- [Private Equity](https://apptopia.com/investor-solutions)

#### PRODUCTS

- [Sales Prospector](https://apptopia.com/sales-prospector)
  
  Find targeted leads quickly
- [Radar](https://apptopia.com/radar-product)
  
  Track your competitors' every move
- [Alpha Intelligence](https://apptopia.com/alpha-intelligence)NEW
  
  Spot signals ahead of the curve
- [Bloomberg Terminal App](https://apptopia.com/bloomberg-app)NEW
  
  Layer app data over fundamentals

#### Integrations

- [Integrations Passport](https://apptopia.com/integrations-passport)
  
  Pay once and get unlimited integrations

![](https://d1nuzn6tpp7gri.cloudfront.net/public/pictures/W1siZiIsIjIwMjAvMDYvMTcvMDYvNTUvNTMvZmRmMmYxYmMtMDc5Ni00NjZlLTk5Y2QtNDhjM2Y2NjdhZmRkL3NvbHV0aW9uc19tZW51QDJ4LnBuZyJdXQ/6e5b664d6fbcd354/solutions_menu%402x.png?name=solutions+menu%402x)

Data

- [X-Ray Intelligence](https://apptopia.com/x-ray-intelligence)NEW
  
  See app classification insights for every app and mobile game
- [Search Intelligence](https://apptopia.com/search-intelligence)
  
  Insights on paid and organic search results for 75K+ keywords
- [Performance Intelligence](https://apptopia.com/performance-data)
  
  Downloads, revenue, and usage insights for 7M apps

- [Audience Intelligence](https://apptopia.com/audience-data)
  
  Demographic and cross-app usage insights
- [Review Intelligence](https://apptopia.com/review-intelligence)
  
  Get actionable insights from user reviews
- [SDK Intelligence](https://apptopia.com/sdk-data)
  
  Track which apps install or uninstall over 2,900 SDKs

![](https://d1nuzn6tpp7gri.cloudfront.net/public/pictures/W1siZiIsIjIwMjAvMDUvMDQvMTQvMjMvMzkvMjE0MjRlODktZDk2OC00NDAwLTk3YjYtYzdjYjM3NWI5NDBiL2RhdGFfbWVudUAyeC5wbmciXV0/430dde9fcd151f43/data_menu%402x.png?name=data+menu%402x)

[Pricing](https://apptopia.com/pricing)

Company

- [Our DNA](https://apptopia.com/our-approach)
- [Our Data](https://apptopia.com/our-data)
- [Our Compliance](https://apptopia.com/our-compliance)
- [Our Team](https://apptopia.com/about-us)

![](https://d1nuzn6tpp7gri.cloudfront.net/public/pictures/W1siZiIsIjIwMjAvMDEvMzAvMTEvNDcvMTcvNDBmZWNlMmQtMDMxZS00YzJjLTg0NTEtODIyYjRjOGYzYTY4L2NvbXBhbnlfaGVhZGVyLWljb24uc3ZnIl1d/fbd8123d35271cf1/company_header-icon.svg?name=company+header-icon)

Resources

- [Reports & Guides](https://apptopia.com/resources)
- [Free Insights](https://apptopia.com/newsletter-archive)
- [Case Studies](https://apptopia.com/case-studies)
- [Blog](https://blog.apptopia.com/)
- [Top Charts](https://apptopia.com/store-insights/top-charts/itunes-connect)

![](https://d1nuzn6tpp7gri.cloudfront.net/public/pictures/W1siZiIsIjIwMjAvMDEvMzAvMTEvNDcvMTYvMmQxNzEyNzgtMTZjYi00ZjE5LWI0OWYtNTMwMGUwNDY3ZWQ3L3Jlc291cmNlc19oZWFkZXItaWNvbi5zdmciXV0/37edfa21c8b36744/resources_header-icon.svg?name=resources+header-icon)

[Top Charts](https://apptopia.com/store-insights/top-charts/itunes-connect)

[Log In](https://apptopia.com/users/sign_in)

[Request a Demo](https://apptopia.com/demo)

[Get Free Data](https://apptopia.com/free-data-insights)

[OUR BLOG](https://blog.apptopia.com)

Categories

Data Insights

 Back

- [Fintech](https://blog-staging.apptopia.com/topic/fintech)
- [App Economy](https://blog-staging.apptopia.com/topic/app-economy)
- [Entertainment](https://blog-staging.apptopia.com/topic/entertainment)
- [Food & Dining](https://blog-staging.apptopia.com/topic/food-dining)
- [Health and Fitness](https://blog-staging.apptopia.com/topic/health-and-fitness)
- [Commerce](https://blog-staging.apptopia.com/topic/commerce)
- [Company News](https://blog-staging.apptopia.com/topic/company-news)
- [Games](https://blog-staging.apptopia.com/topic/games)
- [Social Media](https://blog-staging.apptopia.com/topic/social-media)

Mobile 101

 Back

- [Sales](https://blog-staging.apptopia.com/topic/sales)
- [Marketing](https://blog-staging.apptopia.com/topic/marketing)
- [Competitive Intelligence](https://blog-staging.apptopia.com/topic/competitive-intelligence)
- [Investing](https://blog-staging.apptopia.com/topic/investing)

- [Announcements](https://blog-staging.apptopia.com/topic/product-update)
- [Podcast](https://blog-staging.apptopia.com/topic/podcast)
- [Webinars](https://blog-staging.apptopia.com/topic/webinar)

# Tips for Marketing Your App

Apr 27, 2016

![](https://blog-staging.apptopia.com/alt=)

Apr 27, 2016

<http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog-staging.apptopia.com%2Ftips-for-marketing-your-app> <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog-staging.apptopia.com%2Ftips-for-marketing-your-app> <https://www.twitter.com/share?url=https%3A%2F%2Fblog-staging.apptopia.com%2Ftips-for-marketing-your-app>

[App store optimization](https://en.wikipedia.org/wiki/App_store_optimization) (ASO), or improving the visibility of the app within an app store to help it get discovered by relevant users, is the most important factor when it comes to marketing apps. It all starts with having relevant keywords in the app’s title and description. Do thorough research before you get started!

You should also spend time making sure your app is in the right category based on relevancy and level of competition. Other ASO influencers include having an eye-catching logo and in-app screenshots.  Finally, getting people to leave reviews on your app is key. Create prompts and incentives to encourage your users to write a review.

Advertising on social media is one of the most effective ways to boost your installs. [Facebook’s advertising](https://www.facebook.com/business/products/ads) platform is a great way to reach a relevant audience likely to engage with your app. Twitter’s promoted tweet feature is another worthwhile avenue to consider.

Viral mechanics within the app provide options for users to share with their own networks without leaving the app itself. For example, if it's a game, make sure that they can seamlessly share their score with Facebook or Twitter.

Leverage other people's audience by connecting with influential people or outlets who could drive users to download the app. For example, getting mentioned in Mashable or The Huffington Post would add credibility to your brand and reach a new audience. You could also consider paid advertising on sites or blogs with highly relevant content for your app.

Good luck!

## Request Your Demo

### ## <https://blog-staging.apptopia.com/author/>

<http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog-staging.apptopia.com%2Ftips-for-marketing-your-app> <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog-staging.apptopia.com%2Ftips-for-marketing-your-app> <https://www.twitter.com/share?url=https%3A%2F%2Fblog-staging.apptopia.com%2Ftips-for-marketing-your-app>

## Get free data on any market

 

![blog-banner-img](https://blog-staging.apptopia.com/hubfs/blog-banner-img.svg "blog-banner-img")

Track your competition with  
a custom intelligence report

[Get Started](https://apptopia.com/free-competitive-intelligence-report)

## Get free data on any market

 

![blog-banner-img](https://blog-staging.apptopia.com/hubfs/blog-banner-img.svg "blog-banner-img")

Track your competition with  
a custom intelligence report

[Get Started](https://apptopia.com/free-competitive-intelligence-report)

## Popular Posts

![/](https://blog-staging.apptopia.com/hubfs/Imported_Blog_Media/download%20leaders-1.jpg)

[2019 Worldwide Download Leaders](https://blog-staging.apptopia.com/2019-worldwide-download-leaders)

![/](https://blog-staging.apptopia.com/hubfs/Imported_Blog_Media/shutterstock_1294663972-1.jpg)

[Bloomberg & Apptopia: Why it Matters](https://blog-staging.apptopia.com/bloomberg-apptopia-why-it-matters)

![](https://blog-staging.apptopia.com/alt=)

[hs support](https://blog-staging.apptopia.com/3-rules-for-effective-mobile-video-ads-0)

![/](https://blog-staging.apptopia.com/hubfs/Imported_Blog_Media/wwdc17-og-1.jpg)

[WWDC Day 1 Recap...Yawn.](https://blog-staging.apptopia.com/wwdc-day-1-recap)

## Never miss an insight. Get quality content sent to your inbox every week.

[![Apptopia Logo](https://blog-staging.apptopia.com/hubfs/apptopia-logo/logo-1.svg)](https://apptopia.com/)

#### SOLUTIONS

- [Brands & Publishers](https://apptopia.com/brands-publishers-solutions)
- [Sales Teams](https://apptopia.com/sdk-sales-solutions)
- [Public Finance](https://apptopia.com/public-finance-solutions)
- [Private Equity](https://apptopia.com/investor-solutions)

#### Products

- [Sales Prospector](https://apptopia.com/sales-prospector)
- [Radar](https://apptopia.com/radar-product)
- [Alpha Intelligence](https://apptopia.com/alpha-intelligence)
- [Bloomberg Terminal App](https://apptopia.com/bloomberg-app)

#### Information

- [Pricing](https://apptopia.com/pricing)
- [API Documentation](https://dev.apptopia.com/)
- [Support](https://help.apptopia.com/knowledge)

#### Company

- [About Us](https://apptopia.com/about)
- [Blog](https://apptopia-2045506.hs-sites.com)
- [Careers](https://apptopia.com/careers)
- [Press](https://apptopia.com/press-room)
- [Company News](http://blog.apptopia.com/topic/company-news)

#### Legal

- [Terms of Service](https://apptopia.com/terms)
- [Privacy Policy](https://apptopia.com/privacy)
- [Pricing Policy](https://apptopia.com/policy-pricing)

<https://www.linkedin.com/company/apptopia> <https://www.facebook.com/Apptopia> <https://twitter.com/apptopia>

© Apptopia 2023